Are Focus Cfo franchisees required to purchase Sandler Sales Training?
Focus_Cfo Franchise · 2025 FDDAnswer from 2025 FDD Document
All franchisees must purchase Sandler Sales Training provided by The Ruby Group.
You are required to participate in an 11-month Sandler Sales Training program through our approved vendor, The Ruby Group, the cost of which is paid for by Focus CFO. The required program includes a Bootcamp and eleven (11) months of reinforcement training and coaching.
You are expected to begin this program within 120 days of signing the Franchise Agreement. The program starts with a Bootcamp that is offered either in-person (a two-day back-to-back session in Columbus, OH) or virtually (as 4 half-day sessions with two sessions held each of two consecutive weeks) by The Ruby Group. After the completion of Bootcamp, you will begin reinforcement training and coaching which is conducted virtually and includes 90 minutes of virtual instruction held once a week. Coaching consists of individualized monthly one-on-one coaching sessions with an assigned Sandler coach. You are also responsible for your own travel, lodging, food and other out-of-pocket expenses for this training program, if applicable.
Should you elect to continue to participate in reinforcement training and coaching beyond the required minimum eleven (11) months, you are responsible for paying 100% of the monthly costs for your extended participation. The current negotiated cost of continuing reinforcement training and coaching through The Ruby Group is $550 per month.
With respect to the required purchase of IT services and sales training, Focus CFO will not permit franchisees to contract with an alternative supplier.
Source: Item 8 — Restrictions on Sources of Products and Services (FDD pages 14–15)
What This Means (2025 FDD)
According to Focus Cfo's 2025 Franchise Disclosure Document, franchisees are required to participate in an 11-month Sandler Sales Training program provided by The Ruby Group. Focus CFO covers the cost of this program. The program includes a Bootcamp and 11 months of reinforcement training and coaching.
The Bootcamp can be attended either in person in Columbus, OH, or virtually. After completing the Bootcamp, franchisees will participate in virtual reinforcement training sessions for 90 minutes each week. Coaching also includes monthly one-on-one sessions with a Sandler coach. Franchisees are responsible for their own travel, lodging, food, and other out-of-pocket expenses for the training program, if applicable.
If a franchisee chooses to continue the reinforcement training and coaching beyond the required 11 months, they will be responsible for the full cost. The current negotiated cost for continuing the training through The Ruby Group is $550 per month.
In addition to the Sandler Sales Training, Focus Cfo franchisees must also purchase a package of IT services from C-Forward. Focus Cfo will not permit franchisees to contract with an alternative supplier for either the IT services or the sales training.