Can a Focus Cfo franchisee use the Focus Cfo logo on the front of the Disclosure Document?
Focus_Cfo Franchise · 2025 FDDAnswer from 2025 FDD Document
ise Agreement.
ITEM 13
TRADEMARKS
Focus CFO grants Franchisees the non-exclusive right to provide CFO Services under the name "Focus CFO" and use the following marks:
You may also use any other current or future trade name, trademark, service mark or logo ("Marks") that we designate for your use, including the logo on the front of this Disclosure Document, to identify yourself as a Franchisee and in connection with providing the Focus CFO services. The Marks are either owned by Focus CFO or The CFO Company, LLC, a subsidiary of Focus CFO Holdings, LLC and licensed to be used by Focus CFO and our Franchisees. The identified trademark was registered on the United States Patent and Trademark Office ("USPTO") principal register on August 31, 2012 as Number 85/718,505. We have filed the necessary affidavits and renewal applications for the trademarks as required by the USPTO.
We know of no effective material determinations of the USPTO, Trademark Trial and Appeal Board, the trademark administrator or any state trademark administrator or any court, state or federal, involving or regarding our use of the Marks. We know of no pending infringement opposition or cancellation proceeding.
Source: Item 13 — Trademarks (FDD pages 24–25)
What This Means (2025 FDD)
According to the 2025 Focus Cfo Franchise Disclosure Document, Focus CFO franchisees have the right to use the Focus CFO logo, including the one on the front of the disclosure document, to identify themselves as a franchisee. Focus CFO grants franchisees a non-exclusive right to provide CFO services under the name "Focus CFO" and use designated marks. These marks are owned by Focus CFO or its subsidiary, The CFO Company, LLC, and are licensed for use by Focus CFO and its franchisees. The trademark was registered with the USPTO on August 31, 2012.
Focus CFO maintains control over how its trademarks are used. Franchisees must adhere to Focus CFO's guidelines and cannot use the marks in unauthorized ways, such as using them with modifying words or in connection with the sale of unauthorized products or services, unless explicitly authorized by Focus CFO in writing. Franchisees are also prohibited from using any Focus CFO mark as part of any business entity name.
This permission to use the Focus CFO logo provides franchisees with a recognizable brand identity, which can be beneficial in marketing their services. However, franchisees must be careful to follow Focus CFO's rules for using the logo to maintain brand consistency and avoid any potential legal issues. Prospective franchisees should carefully review the specific guidelines for trademark usage outlined in the franchise agreement to ensure compliance.