Is a Focus Cfo franchisee required to purchase Sandler Sales Training?
Focus_Cfo Franchise · 2025 FDDAnswer from 2025 FDD Document
ranchisee's computer and IT support services.
All franchisees must purchase Sandler Sales Training provided by The Ruby Group.
Currently, we have no other required supplies, designated suppliers or approved suppliers for goods, services or real estate relating to your franchised business. The required purchase of IT services and training represents about 1-3% of all purchases to be made in establishing the franchised business and while operating it.
Source: Item 8 — Restrictions on Sources of Products and Services (FDD pages 14–15)
What This Means (2025 FDD)
According to the 2025 Focus Cfo Franchise Disclosure Document, all franchisees must purchase Sandler Sales Training provided by The Ruby Group. Item 11 further clarifies that franchisees are required to participate in an 11-month Sandler Sales Training program through The Ruby Group, with the cost covered by Focus Cfo.
The Sandler Sales Training program includes a Bootcamp and 11 months of reinforcement training and coaching. The Bootcamp is offered either in-person (a two-day session in Columbus, OH) or virtually (as 4 half-day sessions over two weeks). After Bootcamp, franchisees participate in virtual reinforcement training (90 minutes weekly) and monthly one-on-one coaching with a Sandler coach. Franchisees are responsible for travel, lodging, and food expenses for in-person training.
If a Focus Cfo franchisee chooses to continue the reinforcement training and coaching beyond the initial 11 months, they will be responsible for the full cost. The current negotiated cost for continuing the training through The Ruby Group is $550 per month.
Focus Cfo will not allow franchisees to contract with an alternative supplier for the required sales training. This requirement represents approximately 1-3% of all purchases made in establishing and operating the franchised business.