Is a Focus Cfo franchisee required to prominently display the Focus Cfo Marks?

According to the 2025 Focus Cfo Franchise Disclosure Document, franchisees are required to prominently display the Focus Cfo Marks. The manner in which the Focus Cfo Marks are displayed will be prescribed by Focus Cfo from time to time. Franchisees must use the Focus Cfo Marks as the sole trade identification of the Focus Cfo Services. Franchisees are not allowed to use any Focus Cfo Mark as part of any corporate or trade name or with any prefix, suffix or other modifying words, terms, designs or symbols or in modified form. Additionally, franchisees may not use any Focus Cfo Mark in connection with the sale of any products or the performance of any services not expressly authorized in writing by Focus CFO.

Focus Cfo retains all ownership rights in the Focus Cfo Marks, and franchisees may only use the marks as authorized in writing by Focus Cfo. Franchisees must notify Focus Cfo immediately when they learn about an infringement of or challenge to their use of one or more of the Marks. Focus Cfo will take the action it thinks appropriate and will defend any action brought against a franchisee to the extent that it is based on a claim that one or more of the Marks infringe upon the rights of a third party, valid and enforceable in the jurisdiction where the Marks are used, provided the franchisee notifies Focus Cfo promptly in writing of any such claim.

Focus Cfo has sole control of the defense and all negotiations for the settlement or compromise of such claim, and the franchisee must cooperate with Focus Cfo in the defense or settlement of any claim. Focus Cfo has no obligation to a franchisee for any claim of infringement based on Marks that have been modified by a party other than Focus CFO, the franchisee's use of the Marks with non-Focus CFO products or services, or the franchisee's use of the Marks in a manner otherwise prohibited by the Agreement. Franchisees must modify or discontinue the use of a Mark if Focus CFO modifies or discontinues it and must not directly or indirectly contest Focus CFO's right to the Marks, trade secrets or business techniques that are part of Focus CFO's business.

Focus Cfo agrees to promote the Focus CFO Marks and Focus CFO System through the use of advertising or by such other means and such times and in such manner and amount as it shall, in Focus CFO's sole discretion, deems appropriate. Focus CFO will provide franchisees with business cards and placement on the Focus CFO website and may provide additional marketing, literature, brochures, sales tools, and workshop and presentation materials as it deems appropriate and in its sole discretion. During the Term of the Agreement, franchisees agree to promote Focus CFO and the CFO Services subject to certain conditions, including promoting and offering CFO Services under the Focus CFO Marks and without prefix or suffix or other phrases and only that name.