According to the 2025 Focus Cfo Franchise Disclosure Document, a franchisee must prominently display the Focus Cfo Marks in a manner prescribed by Focus Cfo from time to time. The franchisee must use the Focus Cfo Marks as the sole trade identification of the Focus Cfo Services.

The franchisee is restricted from using any Focus Cfo Mark as part of any corporate or trade name or with any prefix, suffix or other modifying words, terms, designs or symbols or in modified form. They also cannot use any Focus Cfo Mark in connection with the sale of any products or the performance of any services not expressly authorized in writing by Focus CFO.

Focus CFO retains all ownership rights in the Marks, and the franchisee may only use them as authorized in writing by Focus CFO. The franchisee must notify Focus CFO immediately if they learn about an infringement of or challenge to Franchisee's use of one or more of the Marks. Focus CFO agrees to promote the Focus CFO Marks and Focus CFO System through advertising or other means it deems appropriate. Focus CFO will provide business cards and placement on the Focus CFO website and may provide additional marketing materials at its discretion.

If a Focus Cfo franchisee desires to have an Internet presence, or any email campaigns, utilizing any of the Focus CFO Marks or promoting the Focus CFO Services, they must obtain prior written authorization from Focus CFO. Similarly, the franchisee must obtain prior written approval to create a social networking account using the Focus CFO Marks or promoting the Focus CFO Services other than the Franchisee's personal accounts, including, without limitation, social networking accounts with LinkedIn, Facebook, Twitter, and Instagram. The franchisee must comply with the written policies of Focus CFO in maintaining such social network accounts, and Focus CFO has the sole discretion to determine which content should be removed.