What is the duration of the individualized monthly one-on-one coaching sessions held with an assigned Sandler coach for Focus Cfo?
Focus_Cfo Franchise · 2025 FDDAnswer from 2025 FDD Document
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You are required to participate in an 11-month Sandler Sales Training program through our approved vendor, The Ruby Group, the cost of which is paid for by Focus CFO. The required program includes a Bootcamp and eleven (11) months of reinforcement training and coaching.
You are expected to begin this program within 120 days of signing the Franchise Agreement. The program starts with a Bootcamp that is offered either in-person (a two-day back-to-back session in Columbus, OH) or virtually (as 4 half-day sessions with two sessions held each of two consecutive weeks) by The Ruby Group. After the completion of Bootcamp, you will begin reinforcement training and coaching which is conducted virtually and includes 90 minutes of virtual instruction held once a week. Coaching consists of individualized monthly one-on-one coaching sessions with an assigned Sandler coach. You are also responsible for your own travel, lodging, food and other out-of-pocket expenses for this training program, if applicable.
Should you elect to continue to participate in reinforcement training and coaching beyond the required minimum eleven (11) months, you are responsible for paying 100% of the monthly costs for your extended participation. The current negotiated cost of continuing reinforcement tra
Source: Item 11 — Franchisor's Assistance, Advertising, Computer Systems, and Training (FDD pages 17–23)
What This Means (2025 FDD)
According to Focus Cfo's 2025 Franchise Disclosure Document, as part of the 11-month Sandler Sales Training program, franchisees will participate in individualized monthly one-on-one coaching sessions with an assigned Sandler coach. These coaching sessions are in addition to the 90 minutes of virtual instruction held once a week. Focus Cfo covers the cost of this 11-month program.
This means that Focus Cfo franchisees receive ongoing, personalized support from a Sandler coach to reinforce the sales training they receive. This individualized attention can be extremely valuable in helping franchisees apply the sales techniques and strategies they learn to their specific business situations and challenges. The coaching sessions provide a dedicated time for franchisees to discuss their progress, address any obstacles they are facing, and receive tailored guidance from an experienced coach.
However, if a franchisee wishes to continue with the reinforcement training and coaching beyond the initial 11-month period, they will be responsible for covering the full monthly costs. The negotiated cost for continuing the training and coaching is currently $550 per month. This provides franchisees with the option to extend their training and coaching relationship if they find it beneficial, but it also means they will need to budget for this expense if they choose to continue.