What does the coaching consist of during the Sandler Sales Training program for Focus Cfo?
Focus_Cfo Franchise · 2025 FDDAnswer from 2025 FDD Document
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You are required to participate in an 11-month Sandler Sales Training program through our approved vendor, The Ruby Group, the cost of which is paid for by Focus CFO. The required program includes a Bootcamp and eleven (11) months of reinforcement training and coaching.
You are expected to begin this program within 120 days of signing the Franchise Agreement. The program starts with a Bootcamp that is offered either in-person (a two-day back-to-back session in Columbus, OH) or virtually (as 4 half-day sessions with two sessions held each of two consecutive weeks) by The Ruby Group. After the completion of Bootcamp, you will begin reinforcement training and coaching which is conducted virtually and includes 90 minutes of virtual instruction held once a week. Coaching consists of individualized monthly one-on-one coaching sessions with an assigned Sandler coach. You are also responsible for your own travel, lodging, food and other out-of-pocket expenses for this training program, if applicable.
Should you elect to continue to participate in reinforcement training and coaching beyond the required minimum eleven (11) months, you are responsible for paying 100% of the monthly costs for your extended participation. The current negotiated cost of continuing reinforcement tra
Source: Item 11 — Franchisor's Assistance, Advertising, Computer Systems, and Training (FDD pages 17–23)
What This Means (2025 FDD)
According to the 2025 Focus Cfo Franchise Disclosure Document, franchisees are required to participate in an 11-month Sandler Sales Training program provided by The Ruby Group, a Focus CFO approved vendor. Focus CFO covers the cost of this program. After completing the Bootcamp portion, franchisees engage in reinforcement training and coaching conducted virtually. This includes 90 minutes of virtual instruction each week.
The coaching component specifically involves individualized monthly one-on-one sessions with an assigned Sandler coach. This personalized attention aims to help franchisees apply the sales techniques and strategies learned in the Bootcamp and weekly instruction to their specific business circumstances.
If a franchisee wishes to continue with the reinforcement training and coaching beyond the initial 11 months, they are responsible for 100% of the costs. The current negotiated cost for this extended training is $550 per month. Franchisees are also responsible for their own travel, lodging, food, and other out-of-pocket expenses for the training program, if applicable.