Before using advertising materials, what must a Focalpoint Coaching franchisee do if the materials have not been prepared or previously approved by the franchisor?
Focalpoint_Coaching Franchise · 2025 FDDAnswer from 2025 FDD Document
All advertising, promotion, marketing, and public relations must be completely clear, factual, and not misleading and conform to both the highest standards of ethical advertising and marketing and the policies that we periodically require. Before you use them, you must send us or our designated agency for review samples of all advertising, promotional, marketing, and public relations materials that we have not prepared or previously approved. Promotional material includes materials you provide on a Website or similar medium. If you do not receive written disapproval within 30 days after we or our designated agency receives the materials, they are deemed to be approved. You may not use any advertising, promotional, marketing, or public relations materials that we have not approved or have disapproved.
Source: Item 11 — Franchisor's Assistance, Advertising, Computer Systems, and Training (FDD pages 28–36)
What This Means (2025 FDD)
According to Focalpoint Coaching's 2025 Franchise Disclosure Document, if a franchisee intends to use advertising, promotional, marketing, or public relations materials that Focalpoint Coaching has not prepared or previously approved, the franchisee must first submit samples of these materials to Focalpoint Coaching or its designated agency for review. This includes materials used on a website or similar medium.
Focalpoint Coaching or its agency then has 30 days to provide written disapproval after receiving the materials. If the franchisee does not receive disapproval within this timeframe, the materials are considered approved. The franchisee is explicitly prohibited from using any advertising, promotional, marketing, or public relations materials that Focalpoint Coaching has either not approved or has specifically disapproved.
This process ensures that all advertising and promotional efforts by Focalpoint Coaching franchisees align with the brand's standards and policies, maintaining a consistent and ethical image. It also allows Focalpoint Coaching to monitor and control the messaging and representations made by its franchisees, protecting the brand from potentially misleading or non-compliant advertising. A prospective franchisee should factor in this review period when planning marketing campaigns.