Can Focalpoint Coaching use the Advertising and Development Fund to pay for exposition and show costs?
Focalpoint_Coaching Franchise · 2025 FDDAnswer from 2025 FDD Document
We will account for the Fund separately from our other funds and not use the Fund for its or our general operating expenses. However, we may use the Fund to pay the reasonable salaries and benefits of personnel who manage and administer the Fund, the Fund's other administrative costs, travel expenses of personnel while they are on Fund business, meeting costs, exposition and show costs, overhead relating to Fund business, and other expenses that we incur in activities reasonably related to administering or directing the Fund and its programs, including conducting market research; public relations; preparing advertising, promotion, and marketing materials; and collecting and accounting for Fund contributions.
Source: Item 11 — Franchisor's Assistance, Advertising, Computer Systems, and Training (FDD pages 28–36)
What This Means (2025 FDD)
According to Focalpoint Coaching's 2025 Franchise Disclosure Document, the Advertising and Development Fund can be used to cover exposition and show costs. The Fund is used for advertising, marketing, and public relations programs and materials.
Focalpoint Coaching details that it may use the Fund to pay for various expenses related to administering and directing the Fund and its programs. These expenses include the reasonable salaries and benefits of personnel who manage the Fund, other administrative costs, travel expenses of personnel on Fund business, meeting costs, exposition and show costs, and overhead related to Fund business.
This means that Focalpoint Coaching franchisees contribute to a fund that the company can use for activities like attending or hosting expositions and shows, which can help promote the brand and attract new franchisees or clients. While the Fund is intended to benefit franchisees, Focalpoint Coaching does not guarantee that expenditures will be proportionate to contributions from franchisees in any specific geographic area.