What was the total amount spent on advertising by Focalpoint Coaching in 2024?

Based on the 2025 Focalpoint Coaching Franchise Disclosure Document, the exact total amount spent on advertising in 2024 is not explicitly detailed within the provided excerpts. The financial statements included in Item 21 contain audited financial statements as of December 31, 2022, December 31, 2023, and December 31, 2024, along with supplementary information, but do not break out advertising expenses as a separate line item. Instead, these expenses may be included within general and administrative expenses.

Item 21 includes financial reports, auditor's reports, and notes that provide an overview of Focalpoint Coaching's financial status. While these reports offer insights into net revenues, costs of revenues, and general and administrative expenses, they do not specifically list advertising expenditures. The notes to the financial statements describe the nature of Focalpoint Coaching's business, revenue recognition policies, and accounting practices but do not offer a detailed breakdown of advertising costs.

A prospective franchisee should inquire directly with Focalpoint Coaching about the specific amount spent on advertising in 2024. This information is crucial for understanding the franchisor's investment in marketing and the potential support franchisees can expect in terms of brand promotion and lead generation. Understanding these costs can help a potential franchisee assess the overall financial health and marketing strategies of Focalpoint Coaching.