What was the total amount of advertising expenses for Focalpoint Coaching in 2023?

According to Focalpoint Coaching's 2025 Franchise Disclosure Document, advertising costs are included within general and administrative expenses. The document states that advertising costs consisting of nondirect-response amounts are expensed as incurred. However, the specific total amount of advertising expenses for Focalpoint Coaching in 2023 is not explicitly detailed in the provided excerpts.

While the FDD mentions that advertising costs are part of general and administrative expenses, it does not break down the exact figures for advertising alone. Instead, it provides the total amounts for general and administrative expenses, which include advertising along with other costs like management fees and related party transactions.

A prospective franchisee should inquire with Focalpoint Coaching about a detailed breakdown of the general and administrative expenses, specifically the amount spent on advertising in 2023. Understanding these specific advertising costs can help a franchisee better assess the company's marketing efforts and budget allocation.