What is the role of Focalpoint Coaching's franchisor in improving the franchise system?
Focalpoint_Coaching Franchise · 2025 FDDAnswer from 2025 FDD Document
on this Agreement (the "Effective | Nevada | 89052, | ("Franchisor"), | and | | Date"). | | | | | | | |
1. PREAMBLES, ACKNOWLEDGMENTS, AND GRANT OF FRANCHISE.
A. PREAMBLES.
- (1) Franchisor and its affiliates have expended considerable time and effort in developing a system relating to the establishment and operation of FocalPoint franchised businesses (each a "FocalPoint Franchised Business"), offering business training and consulting to small businesses and professionals (collectively, the "Services") utilizing the Franchise System (as defined below) and specialized products produced or manufactured using the designs developed by Franchisor and its affiliates (the "Proprietary Products"). These Services are provided by FocalPoint franchise owners operating FocalPoint Franchised Businesses, which operate under distinctive methods, procedures, standards and specifications, all of which Franchisor may improve, further develop or otherwise modify from time to time.
- (2) Franchisor uses, promotes and licenses certain trademarks, service marks and other commercial symbols in operating FocalPoint Franchised Businesses, including the service marks "FOCALPOINT™", "FOCALPOINT INTERNATIONAL™", "FOCALPOINT COACHING EXCELLENCE POWERED BY BRIAN TRACY®" and such other trade names, service marks, trademarks, logos, emblems, domain names, and indicia of origin which have gained and continue to gain public acceptance and goodwill, and may create, use and license other trademarks, service marks and commercial symbols for FocalPoint Franchised Businesses (collectively, the "Marks").
- (3) Franchisor grants to certain persons who meet Franchisor's qualifications, and are willing to undertake the investment and effort, a franchise to own and operate a FocalPoint Franchised Business offering the Proprietary Products and Services Franchisor authorizes and using Franchisor's business formats, methods, procedures, signs, designs, layouts, standards, specifications and Marks (the "Franchise System").
- (4) As a franchise owner of a FocalPoint Franchised Business, Franchisee will comply with this Agreement and all System Standards (defined below) in order to maintain the high and consistent quality that is critical to attracting and keeping clients for FocalPoint Franchised Businesses.
(5) Franchisee has applied for a franchise to own and operate a FocalPoint Franchised Business.
B. ACKNOWLEDGMENTS.
Franchisee acknowledges:
- (1) That Franchisee has independently investigated the FocalPoint Franchised Business franchise opportunity and recognizes that, like any other business, the nature of the business a FocalPoint Franchised Business conducts may, and probably will, evolve and change over time.
- (2) That an investment in a FocalPoint Franchised Business involves business risks that could result in the loss of a significant portion or all of Franchisee's investment.
- (3) That Franchisee's business abilities and efforts are vital to Franchisee's success.
- (4) That attracting clients for Franchisee's FocalPoint Franchised Business will require Franchisee to make consistent marketing efforts in Franchisee's community through various methods, including media advertising, direct mail advertising, and display and use of promotional materials.
Source: Item 22 — Contracts (FDD pages 56–57)
What This Means (2025 FDD)
According to Focalpoint Coaching's 2025 Franchise Disclosure Document, the franchisor plays a central role in developing and improving the franchise system. Focalpoint Coaching and its affiliates have invested significant resources in creating a system for Focalpoint Coaching franchised businesses, which offer business training and consulting services to small businesses and professionals. These services are delivered using the Franchise System and specialized products designed by the franchisor. The franchisor may improve, further develop, or modify the methods, procedures, standards, and specifications of the Focalpoint Coaching businesses over time.
Focalpoint Coaching also uses and licenses trademarks, service marks, and commercial symbols, such as "FOCALPOINT™" and "FOCALPOINT COACHING EXCELLENCE POWERED BY BRIAN TRACY®", to promote Focalpoint Coaching Franchised Businesses. The franchisor may create and license additional trademarks and service marks for these businesses. The franchisor grants franchises to qualified individuals who are willing to invest the necessary resources and effort to operate a Focalpoint Coaching Franchised Business. Franchisees are required to comply with the Franchise Agreement and all System Standards to maintain consistent quality and attract clients.
Furthermore, Focalpoint Coaching may require franchisees and their employees to attend and complete training courses, either online or in-person, and may charge reasonable fees for these courses. Franchisees may also be required to attend annual national and regional meetings. While Focalpoint Coaching may provide ongoing training or advice, it is not obligated to continue providing such training and may discontinue or modify it at any time. This ongoing development and support aims to ensure the Focalpoint Coaching system remains competitive and effective.