How does Focalpoint Coaching regulate the use of social media by franchisees?
Focalpoint_Coaching Franchise · 2025 FDDAnswer from 2025 FDD Document
- (12) use of social media in connection with the Franchised Business' operation or otherwise referencing the Franchise System; and
- (13) any other aspects of operating and maintaining the Franchised Business that Franchisor determines to be useful to preserve or enhance the efficient operation, image, or goodwill of the Marks and FocalPoint Franchised Businesses.
Franchisee agrees that System Standards Franchisor prescribes in the Operations Manual, or otherwise communicates to Franchisee in writing or another tangible form (for example, via Franchise System extranet or Website), are part of this Agreement as if fully set forth within its text. All references to this Agreement include all System Standards as periodically modified.
G. MODIFICATION OF SYSTEM STANDARDS.
Franchisor periodically may modify System Standards, which may accommodate regional or local variations, and these modifications may obligate Franchisee to invest additional capital in the Franchised Business and/or incur higher operating costs. Franchisee agrees to implement any changes in System Standards within the time period Franchisor requests, whether they involve buying new Proprietary Products or Operating Assets, adding new Services, or otherwise modifying the nature of Franchisee's operations, as if they were part of this Agreement as of the Effective Date.
Source: Item 22 — Contracts (FDD pages 56–57)
What This Means (2025 FDD)
According to Focalpoint Coaching's 2025 Franchise Disclosure Document, the company regulates franchisees' use of social media in connection with their franchised business. Specifically, the Franchise Agreement requires franchisees to adhere to system standards regarding social media usage. These standards apply both to the operation of the franchised business and to any references to the Focalpoint Coaching franchise system.
The System Standards are prescribed by Focalpoint Coaching in the Operations Manual or communicated in writing or tangible form, such as through the Franchise System extranet or website. These standards are considered part of the Franchise Agreement and are subject to periodic modifications by Focalpoint Coaching. These modifications may require franchisees to invest additional capital or incur higher operating costs.
Franchisees must implement any changes to the System Standards within the timeframe requested by Focalpoint Coaching, even if these changes involve buying new proprietary products or operating assets, adding new services, or otherwise modifying the nature of their operations. This ensures that all Focalpoint Coaching franchisees maintain a consistent brand image and adhere to the company's marketing and operational guidelines, including in their use of social media.