When does the obligation to not communicate, divulge, or use confidential information end for Focalpoint Coaching?

According to the 2025 Focalpoint Coaching Franchise Disclosure Document, the obligation to maintain the confidentiality of information extends both during the term of the Franchise Agreement and even after its termination. Specifically, the franchisee must keep confidential information absolutely confidential after the agreement's term for as long as the information is not generally known in the business training and consulting industry.

This means that a former Focalpoint Coaching franchisee cannot use or disclose confidential information to compete with Focalpoint Coaching or benefit another business, even after the franchise agreement ends. The only exception is if the information becomes publicly known through legitimate means (i.e., not through the franchisee's own disclosure).

This perpetual obligation to protect confidential information is a standard practice in franchising to protect the franchisor's proprietary business methods, trade secrets, and other sensitive information. Prospective Focalpoint Coaching franchisees should carefully consider this ongoing responsibility and ensure they understand what constitutes confidential information under the agreement. They should also be aware that they may be required to prove that certain information falls under the exclusion of being 'generally known' if they wish to use or disclose it after the agreement terminates.