What is Note 6 about regarding 'Brand Damages' for Focalpoint Coaching?
Focalpoint_Coaching Franchise · 2025 FDDAnswer from 2025 FDD Document
- 6/ Brand Damages include all damages, costs, expenses, attorneys' and experts' fees directly or indirectly related to early termination, including lost Royalties, lost profits, loss of goodwill and damage to our Marks and reputation, lost opportunities, travel and personnel costs, expenses that we may incur in finding another franchise owner, and any other lost payments or benefits we would have received for the balance of the term of the Franchise Agreement after the effective date of termination.
Source: Item 6 — Other Fees (FDD pages 14–20)
What This Means (2025 FDD)
According to Focalpoint Coaching's 2025 Franchise Disclosure Document, Note 6 clarifies what is included in 'Brand Damages'. These damages are levied if a franchisee terminates the Franchise Agreement before its expiration date.
Brand Damages encompass all direct and indirect costs related to the early termination. This includes, but is not limited to, lost royalties, lost profits, loss of goodwill, and damage to Focalpoint Coaching's trademarks and reputation.
Furthermore, Brand Damages also account for lost opportunities, travel and personnel costs, expenses incurred by Focalpoint Coaching in finding a replacement franchisee, and any other lost payments or benefits that Focalpoint Coaching would have received for the remaining term of the Franchise Agreement. This clause highlights the significant financial implications for a Focalpoint Coaching franchisee who chooses to terminate their agreement early.