What was the net value of intangible assets reported for Focalpoint Coaching in 2024?
Focalpoint_Coaching Franchise · 2025 FDDAnswer from 2025 FDD Document
| OTHER ASSETS | ||||||
|---|---|---|---|---|---|---|
| Intangible assets, net | $37,679 | $ | 0 |
Source: Item 23 — Receipts (FDD pages 57–259)
What This Means (2025 FDD)
According to Focalpoint Coaching's 2025 Franchise Disclosure Document, the net value of intangible assets reported for 2024 was $37,679. In contrast, the reported value for 2023 was $0.
Intangible assets typically include items like patents, trademarks, and goodwill, which are not physical but have monetary value. The increase in intangible assets from $0 in 2023 to $37,679 in 2024 could reflect investments Focalpoint Coaching has made in its brand, proprietary systems, or other intellectual property.
For a prospective franchisee, this figure provides insight into the company's valuation and the importance it places on non-physical assets. It's worth further investigating with Focalpoint Coaching what specific assets comprise this intangible value and how they contribute to the franchise system's overall strength and competitive advantage.