What was the net value of intangible assets for Focalpoint Coaching in 2024?
Focalpoint_Coaching Franchise · 2025 FDDAnswer from 2025 FDD Document
Trademarks are carried at cost less accumulated amortization and are reviewed for impairment at least annually.
Trademarks amortized over a 15 year useful life are as follows:
| 2024 | 2023 | |
|---|---|---|
| Cash flows from operating activities: | ||
| Cash received from customers | $ 7,706,513 | $ 5,935,922 |
| Cash paid to suppliers and employees | (7,648,552) | (5,937,550) |
| Interest received | 13,891 | 1 |
| Interest paid | (1,230) | (316) |
| Other income received | 50,835 | 39,416 |
| Income tax paid | (20,582) | (1,444) |
| Net cash provided by operating activities | $ 100,875 | $ 36,029 |
| Cash flows from investing activities: | ||
| Capital expenditures | $ (46,937) | $ (7,662) |
| Intangible asset expenditures | (38,846) | 0 |
| Net cash applied to investing activities | $ (85,783) | $ (7,662) |
| Net increase in cash and cash equivalents | $ 15,092 | $ 28,367 |
| Cash and cash equivalents at beginning of year | 102,789 | 74,422 |
| Cash and cash equivalents at end of year | $ 117,881 | $ 102,789 |
Source: Item 21 — Financial Statements (FDD page 56)
What This Means (2025 FDD)
Based on the 2025 Franchise Disclosure Document, Focalpoint Coaching's financial statements include information about intangible assets. Specifically, the FDD mentions that trademarks are considered intangible assets and are carried at cost less accumulated amortization. These trademarks are reviewed for impairment at least annually and amortized over a 15-year useful life.
While the FDD mentions the treatment of trademarks as intangible assets, it does not provide the specific net value (i.e., cost less accumulated amortization) of these assets for 2024. However, the statement of cash flows does show intangible asset expenditures of $38,846 in 2024.
For a prospective Focalpoint Coaching franchisee, understanding the value and amortization schedule of intangible assets is important. It would be prudent to request a detailed breakdown of the intangible assets, including their original cost, accumulated amortization, and net book value, from Focalpoint Coaching to gain a clearer picture of the company's asset base and financial health.