Is the license fee that Focalpoint Coaching pays to Brian Tracy a fixed amount, or does it vary?
Focalpoint_Coaching Franchise · 2025 FDDAnswer from 2025 FDD Document
We use the endorsement of Brian Tracy in our advertising. You will also have the right to use Brian Tracy's endorsement in your advertising with our prior written approval. Brian Tracy was the developer of the FocalPoint Coaching System. He is widely recognized for his many business and civic accomplishments. Brian Tracy has not invested in us and he has no managerial control. We pay Brian Tracy a license fee ranging from 6% to 10% of the initial franchise fees and continuing royalty fees paid by FocalPoint franchise owners. The amount of the license fee for FocalPoint franchises operating in the United States increases annually up to a maximum of 10%.
Source: Item 18 — Public Figures (FDD page 48)
What This Means (2025 FDD)
According to the 2025 Focalpoint Coaching FDD, the license fee paid to Brian Tracy is not a fixed amount. Focalpoint Coaching pays Brian Tracy a license fee for the use of his endorsement and the FocalPoint Coaching System. This fee ranges from 6% to 10% of the initial franchise fees and continuing royalty fees paid by FocalPoint franchise owners.
The license fee amount varies, and the amount of the license fee for FocalPoint franchises operating in the United States increases annually up to a maximum of 10%. This means that initially, the fee could be 6% of the initial and royalty fees, but it will increase over time, up to a maximum of 10%.
As a prospective franchisee, it's important to understand that this license fee is a cost that Focalpoint Coaching incurs, and it is factored into the overall franchise fees and royalty structure. The increasing nature of this fee could impact the financial performance of the franchise over time, as the percentage paid to Brian Tracy will gradually increase.