What kind of advertising can the Advertising and Development Fund for Focalpoint Coaching be used for?
Focalpoint_Coaching Franchise · 2025 FDDAnswer from 2025 FDD Document
ay the Initial Marketing Fee.
Advertising and Development Fund
We have established a formal Advertising and Development Fund (the "Fund") for advertising, marketing, and public relations programs and materials we deem appropriate. We may designate a separate entity as we deem appropriate in our sole discretion to operate and administer the Fund. Any such entity will have all of the rights and duties described here. You must contribute to the Fund the amounts that we periodically require, not to exceed $150 per month, plus an additional $150 per month for each Associate you retain or hire (currently, $150 plus $150 per Associate per month). (See Item 6) FocalPoint Franchised Businesses operating under franchise agreements with FocalPoint International also contribute to the Fund but may contribute on a different basis than your contributions to the Fund. FocalPoint Franchised
Businesses that we or our affiliates operate are not required to contribute to the Fund. We have the right to collect for deposit into the Fund any advertising, marketing, or similar allowances paid to us by suppliers who deal with FocalPoint Franchised Businesses and with whom we have agreed that we will so deposit these allowances.
We and/or an advertising agency that we designate, and, if applicable, your Area Representative, will direct all programs that the Fund finances, with sole control over the creative concepts, materials, and endorsements used and their geographic, market, and media placement and allocation. The Fund may pay for preparing and producing video, audio, and written materials and electronic media; developing, implementing, and maintaining an electronic commerce Website and/or related strategies; administering regional and multi-regional marketing and advertising programs, including purchasing trade journal, direct mail, and other media advertising; using advertising, promotion, and marketing agencies and other advisors to provide assistance; and supporting public relations, market research, and other advertising, promotion, and marketing activities. The Fund may advertise locally, regionally, and/or nationally in printed materials, on radio or television, and/or on the Internet, whatever we think best. The Fund periodically will give you samples of advertising, marketing, and promotional formats and materials at no cost. We or the Fund will sell you multiple copies of these materials at their direct cost of producing them, plus any related shipping, handling, and storage charges.
We will account for the Fund separately from our other funds and not use the Fund for its or our general operating expenses.
Source: Item 11 — Franchisor's Assistance, Advertising, Computer Systems, and Training (FDD pages 28–36)
What This Means (2025 FDD)
According to Focalpoint Coaching's 2025 Franchise Disclosure Document, the Advertising and Development Fund can be used for advertising, marketing, and public relations programs and materials that Focalpoint Coaching deems appropriate. The fund can finance the preparation and production of video, audio, written, and electronic media. It can also be used to develop, implement, and maintain an electronic commerce Website and related strategies.
Additionally, the fund can administer regional and multi-regional marketing and advertising programs, including purchasing trade journal, direct mail, and other media advertising. Focalpoint Coaching may also use advertising, promotion, and marketing agencies and other advisors for assistance. The fund can also support public relations, market research, and other advertising, promotion, and marketing activities.
The fund may be used to advertise locally, regionally, and/or nationally in printed materials, on radio or television, and/or on the Internet, as Focalpoint Coaching sees fit. Franchisees will periodically receive samples of advertising, marketing, and promotional formats and materials at no cost, and can purchase multiple copies of these materials at the direct cost of production, plus shipping, handling, and storage charges.
During the 2024 fiscal year, the fund allocated its resources as follows: 10% on media placement, 75% on production expenses, and 15% on administrative expenses. Focalpoint Coaching retains sole control over the creative concepts, materials, endorsements, and their placement and allocation.