What happens to advertising allowances paid to Focalpoint Coaching by suppliers?
Focalpoint_Coaching Franchise · 2025 FDDAnswer from 2025 FDD Document
We have the right to collect for deposit into the Fund any advertising, marketing, or similar allowances paid to us by suppliers who deal with FocalPoint Franchised Businesses and with whom we have agreed that we will so deposit these allowances.
We and/or an advertising agency that we designate, and, if applicable, your Area Representative, will direct all programs that the Fund finances, with sole control over the creative concepts, materials, and endorsements used and their geographic, market, and media placement and allocation. The Fund may pay for preparing and producing video, audio, and written materials and electronic media; developing, implementing, and maintaining an electronic commerce Website and/or related strategies; administering regional and multi-regional marketing and advertising programs, including purchasing trade journal, direct mail, and other media advertising; using advertising, promotion, and marketing agencies and other advisors to provide assistance; and supporting public relations, market research, and other advertising, promotion, and marketing activities. The Fund may advertise locally, regionally, and/or nationally in printed materials, on radio or television, and/or on the Internet, whatever we think best. The Fund periodically will give you samples of advertising, marketing, and promotional formats and materials at no cost. We or the Fund will sell you multiple copies of these materials at their direct cost of producing them, plus any related shipping, handling, and storage charges.
Source: Item 11 — Franchisor's Assistance, Advertising, Computer Systems, and Training (FDD pages 28–36)
What This Means (2025 FDD)
According to the 2025 Focalpoint Coaching FDD, Focalpoint Coaching has the right to collect advertising, marketing, or similar allowances paid to them by suppliers who deal with Focalpoint Coaching franchisees. These allowances are then deposited into the Advertising and Development Fund.
The Fund is used for advertising, marketing, and public relations programs and materials that Focalpoint Coaching deems appropriate. Focalpoint Coaching, or an advertising agency they designate, directs all programs financed by the Fund, with sole control over creative concepts, materials, endorsements, and their placement.
The Fund may be used for various advertising and marketing activities, including preparing video, audio, and written materials, developing and maintaining websites, administering regional and multi-regional marketing programs, purchasing advertising space, and supporting public relations and market research. The Fund may advertise locally, regionally, or nationally through various media channels. Franchisees receive samples of advertising materials at no cost and can purchase multiple copies at the direct cost of production, plus related charges.