What guidelines must Focalpoint Coaching franchisees follow when implementing local advertising or promotion?
Focalpoint_Coaching Franchise · 2025 FDDAnswer from 2025 FDD Document
We do not require franchisees to spend a minimum amount on local advertising. Any local advertising or promotion you choose to implement must follow our guidelines. All advertising and promotional materials developed for your Franchised Business must contain notices of our Website's domain name in the manner we designate. You may not develop, maintain, or authorize any Website that mentions or describes you or the Franchised Business or displays any of the Marks.
All advertising, promotion, marketing, and public relations must be completely clear, factual, and not misleading and conform to both the highest standards of ethical advertising and marketing and the policies that we periodically require. Before you use them, you must send us or our designated agency for review samples of all advertising, promotional, marketing, and public relations materials that we have not prepared or previously approved. Promotional material includes materials you provide on a Website or similar medium. If you do not receive written disapproval within 30 days after we or our designated agency receives the materials, they are deemed to be approved. You may not use any advertising, promotional, marketing, or public relations materials that we have not approved or have disapproved.
We do not require franchisees to participate in a regional cooperative advertising program. We formed the Engage Group ("Engage"), an advisory council which advises us on advertising policies for the Franchise System. The Engage is comprised of one FocalPoint AR Business franchise owner, two to three FocalPoint Franchised Business franchise owners, and one of our representatives. Engage members are elected by us, FocalPoint Franchised Business
Source: Item 11 — Franchisor's Assistance, Advertising, Computer Systems, and Training (FDD pages 28–36)
What This Means (2025 FDD)
According to Focalpoint Coaching's 2025 Franchise Disclosure Document, any local advertising or promotion that a franchisee chooses to implement must follow the franchisor's guidelines. All advertising and promotional materials developed for the Franchised Business must contain notices of Focalpoint Coaching's website domain name in the manner they designate. Franchisees may not develop, maintain, or authorize any website that mentions or describes them or the Franchised Business or displays any of the brand's marks.
Before using any advertising, promotional, marketing, and public relations materials that Focalpoint Coaching has not prepared or previously approved, franchisees must send samples to the franchisor or its designated agency for review. This includes materials provided on a website or similar medium. If written disapproval is not received within 30 days after the materials are received, they are deemed approved. Franchisees may not use any advertising, promotional, marketing, or public relations materials that Focalpoint Coaching has not approved or has disapproved.
Focalpoint Coaching does not require franchisees to spend a minimum amount on local advertising. They have formed the Engage Group, an advisory council that advises them on advertising policies for the Franchise System. The Engage is comprised of one FocalPoint AR Business franchise owner, two to three FocalPoint Franchised Business franchise owners, and one of their representatives. Engage members are elected by Focalpoint Coaching, FocalPoint Franchised Business franchise owners and FocalPoint AR Business franchise owners. Focalpoint Coaching has the right to change or dissolve the Engage.