What guidelines must a Focalpoint Coaching franchisee follow regarding local advertising and promotion?
Focalpoint_Coaching Franchise · 2025 FDDAnswer from 2025 FDD Document
Franchisee's local advertising and promotion must follow Franchisor's guidelines. All advertising and promotional materials that Franchisee develops for the Franchised Business must contain notices of Franchisor's Website's domain name in the manner Franchisor designates. Franchisee may not develop, maintain, or authorize any Website that mentions or describes Franchisee or the Franchised Business or displays any of the Marks without Franchisor's prior written approval. Franchisee agrees that any advertising, promotion, marketing and public relations Franchisee conducts will be completely clear, factual, and not misleading and conform to both the highest standards of ethical advertising and marketing and the advertising and marketing policies that Franchisor prescribes at any time and from time to time.
Before Franchisee uses them, Franchisee agrees to send Franchisor or Franchisor's designated agency for approval samples of all advertising, promotional, and marketing materials which Franchisor has not prepared or previously disapproved including, but not limited to, press releases and interviews for publication in any media. If Franchisee does not receive written disapproval within five (5) days after Franchisor or Franchisor's designated agency receives the materials, they are deemed to be approved. Franchisee may not use any advertising, promotional, or marketing materials that Franchisor has not approved or that Franchisor has disapproved.
Source: Item 22 — Contracts (FDD pages 56–57)
What This Means (2025 FDD)
According to Focalpoint Coaching's 2025 Franchise Disclosure Document, franchisees must adhere to specific guidelines for local advertising and promotion. All local advertising and promotional activities must align with Focalpoint Coaching's standards. Franchisees are required to include notices of Focalpoint Coaching's website domain name on all advertising and promotional materials.
The FDD states that franchisees cannot independently create or maintain any websites that mention the franchise or display Focalpoint Coaching's trademarks without obtaining prior written approval from the company. All advertising, promotion, marketing, and public relations efforts must be clear, factual, and not misleading, adhering to the highest ethical standards and the advertising and marketing policies set by Focalpoint Coaching.
Before using any advertising or promotional materials not already provided or approved by Focalpoint Coaching, franchisees must submit samples to the company or its designated agency for approval. If no written disapproval is received within five days of submission, the materials are considered approved. Franchisees are prohibited from using any advertising, promotional, or marketing materials that have not been approved or have been explicitly disapproved by Focalpoint Coaching.