Where must a Focalpoint Coaching franchisee advertise and solicit clients?

According to Focalpoint Coaching's 2025 Franchise Disclosure Document, franchisees must advertise and solicit clients for their Franchised Business only within their designated Territory. However, a Focalpoint Coaching franchisee may provide services to clients outside of their Territory if the client is a personal acquaintance, was referred to them, or resulted from their indirect marketing efforts through digital media. This policy ensures that franchisees primarily focus on developing their business within their assigned area while still allowing for some flexibility to serve clients outside of it under specific circumstances.

This restriction is common in franchising to prevent overlap and competition between franchisees. By limiting advertising and direct solicitation to the Territory, Focalpoint Coaching aims to help each franchisee establish a strong local presence and customer base. The exceptions for personal acquaintances, referrals, and digital marketing provide avenues for franchisees to expand their reach beyond the Territory without directly conflicting with other franchisees' territories.

Prospective Focalpoint Coaching franchisees should understand the boundaries of their Territory and the implications of this policy on their marketing and sales strategies. While the FDD specifies that franchisees must advertise and solicit within their territory, it also allows for providing services outside the territory under certain conditions. Franchisees should clarify with Focalpoint Coaching what constitutes "indirect marketing efforts through digital media" to ensure compliance with the agreement.