What is the focus of Day 4 (Marketing & Planning) training for Focalpoint Coaching franchisees?
Focalpoint_Coaching Franchise · 2025 FDDAnswer from 2025 FDD Document
| Day 3 | - Sales | 1-56 |
|---|---|---|
| • | Client Acquisition Process Map: Sales Phase My Goals for Today Pre-Sales Planning & BNTR Chart (Budget, Need, Time, Relationship) Sales Process for Each Step Only 6 Objections Closing the Sale | |
| Strat | regic Business Review (SBR) | |
| On G | Prep Script SBR Gap & Consequence Questions Create Your Own Script SBR Appendix | |
| How | to Onboard a New Client | |
| 11011 | How to Onboard a New Client Steps Program Selection Sheet/Agreement Welcome Pack/Compliance Agreement SBR Scorecard | |
| λ λ λ λ λ | Top "Take Aways" nework Day 3 | |
| 11011 | iework bdy 3 | 00 |
| D | 1 00 | |
| Day 4 | - Coaching Client Acquisition Process Map: Coaching Phase My Goals for Today Coaching Conversations igational Conversations Program Overview ching Process, Script & Session Scorecard Top "Take Aways" | |
| Hon | nework Day 4 | 22 |
| Day 5 | - Role Play My Goals for Today | 1-26 |
| Role | Play Worksheets Discovery Conversation Scorecard (2 copies) 20 Minute Coaching Call Scorecard (2 copies) 20 Minute Coaching Call Script – Role Play Practice Sheet (1 copy) Strategic Business Review Scorecard (2 copies) | |
| Strategic Business Review Practice Sheet (1 copy) | 21-23 | |
| Mv | Top "Take Aways" nework Day 5 | |
| 11011 | icwork bdy 5 | 20 |
| Day 4 | -Marketing & Planning | 1_1/ |
| Day 0 | Client Acquisition Process Map: Marketing & Planning Phase | |
| D: | My Goals for Today ness Launch Check List | |
| 1V\Y | 10P 1UNG AWUYS 101 |
Source: Item 11 — Franchisor's Assistance, Advertising, Computer Systems, and Training (FDD pages 28–36)
What This Means (2025 FDD)
According to the 2025 Focalpoint Coaching FDD, Day 4 of the training program focuses on Marketing and Planning. The curriculum includes the Client Acquisition Process Map for the Marketing & Planning Phase, setting goals, and reviewing a Business Launch Check List.
This suggests that Focalpoint Coaching places significant emphasis on equipping franchisees with the skills and knowledge necessary to effectively market their services and plan their business operations from the outset. The inclusion of a Client Acquisition Process Map indicates a structured approach to attracting and retaining clients, while the Business Launch Check List likely covers essential steps for setting up and launching the franchise.
Prospective franchisees should pay close attention to the specific strategies and tactics taught during this training day, as effective marketing and planning are crucial for the success of a Focalpoint Coaching franchise. Understanding the franchisor's approach to client acquisition and business launch can help franchisees develop a solid foundation for their business.