What expenses can Focalpoint Coaching pay from the Advertising and Development Fund?
Focalpoint_Coaching Franchise · 2025 FDDAnswer from 2025 FDD Document
se payments are different from those which are not designated by suppliers to be used exclusively for advertising or similar purposes and which Franchisor and Franchisor's affiliates therefore may use for any purposes Franchisor and they deem appropriate, as provided in Subsection 8.B above.)
Franchisor may designate a separate entity as Franchisor deems appropriate in its sole discretion to operate and administer the Fund. Any such entity will have all of the rights and
duties as specified in this Section. Franchisor will direct all programs that the Fund finances, with sole control over the creative concepts, materials, and endorsements used and their geographic, market, and media placement and allocation. The Fund may pay for preparing and producing video, audio, and written materials and electronic media; developing, implementing, and maintaining an electronic commerce Website and/or related strategies; administering regional and multi regional marketing and advertising programs, including, without limitation, purchasing trade journal, direct mail, and other media advertising and using advertising, promotion, and marketing agencies and other advisors to provide assistance; and supporting public relations, market research, and other advertising, promotion, and marketing activities.
The Fund periodically may give Franchisee samples of advertising, marketing, and promotional formats and materials at no cost. Franchisor will sell Franchisee multiple copies of these materials at Franchisor's direct cost of producing them, plus any related shipping, handling, and storage charges.
Franchisor will account for the Fund separately from Franchisor's other funds and not use the Fund for any of Franchisor's general operating expenses.
Source: Item 22 — Contracts (FDD pages 56–57)
What This Means (2025 FDD)
According to Focalpoint Coaching's 2025 Franchise Disclosure Document, the Advertising and Development Fund can cover a range of expenses related to marketing, administration, and operations. Specifically, the fund may be used for preparing and producing video, audio, and written materials, as well as electronic media. It also supports the development, implementation, and maintenance of e-commerce websites and related strategies.
Further, the fund can be used to administer regional and multi-regional marketing and advertising programs. This includes purchasing trade journal, direct mail, and other media advertising, as well as engaging advertising, promotion, and marketing agencies and advisors. The fund also supports public relations, market research, and other advertising, promotion, and marketing activities.
In addition to marketing-related costs, Focalpoint Coaching may use the fund to cover reasonable salaries and benefits for personnel managing the fund, other administrative costs, travel expenses for personnel on fund business, meeting costs, overhead related to fund business, and other expenses incurred in administering or directing the fund and its programs. This includes conducting market research, public relations, preparing advertising, promotion, and marketing materials, and managing fund contributions.