What are some examples of 'Brand Damages' that a Focalpoint Coaching franchisee might incur for early termination?
Focalpoint_Coaching Franchise · 2025 FDDAnswer from 2025 FDD Document
- 6/ Brand Damages include all damages, costs, expenses, attorneys' and experts' fees directly or indirectly related to early termination, including lost Royalties, lost profits, loss of goodwill and damage to our Marks and reputation, lost opportunities, travel and personnel costs, expenses that we may incur in finding another franchise owner, and any other lost payments or benefits we would have received for the balance of the term of the Franchise Agreement after the effective date of termination.
Source: Item 6 — Other Fees (FDD pages 14–20)
What This Means (2025 FDD)
According to Focalpoint Coaching's 2025 Franchise Disclosure Document, if a franchisee terminates the Franchise Agreement before it expires, they may incur 'Brand Damages'. These damages are intended to compensate Focalpoint Coaching for losses suffered due to the early termination of the agreement. The amount for brand damages will vary under the circumstances.
Examples of 'Brand Damages' include all costs and expenses, including legal fees, that are directly or indirectly related to the early termination. This also includes lost royalties, lost profits, loss of goodwill, and damage to Focalpoint Coaching's marks and reputation.
Furthermore, 'Brand Damages' may include lost opportunities, travel and personnel costs, expenses incurred by Focalpoint Coaching in finding another franchise owner, and any other lost payments or benefits that Focalpoint Coaching would have received for the balance of the term of the Franchise Agreement after the termination date. This means a franchisee could be responsible for revenue Focalpoint Coaching expected to receive for the remainder of the franchise term.