What is the definition of 'Non-Traditional Sites' according to Focalpoint Coaching?

According to Focalpoint Coaching's 2025 Franchise Disclosure Document, 'Non-Traditional Sites' are locations that generate customer traffic independently from the surrounding area's general customer flow. This definition is important for prospective franchisees as it broadens the scope of potential locations beyond typical retail or office spaces.

Specifically, the FDD lists examples of Non-Traditional Sites, including military bases, major industrial or office complexes, hotels, hospitals, and school campuses. These locations often have a built-in customer base, potentially reducing the need for extensive external marketing to attract clients. This could translate to lower initial marketing costs and a faster ramp-up period for the franchise.

However, operating in Non-Traditional Sites may also present unique challenges. Franchisees might need to adapt their business model to suit the specific needs and regulations of these locations. For example, a Focalpoint Coaching franchise located on a military base may need to comply with specific security protocols or offer services tailored to military personnel. Similarly, a franchise within a hospital might need to adjust its hours of operation to accommodate hospital staff schedules. Therefore, franchisees should carefully consider the specific requirements and potential challenges of operating in Non-Traditional Sites before making a final decision.