What does Focalpoint Coaching consider to be Proprietary Products?
Focalpoint_Coaching Franchise · 2025 FDDAnswer from 2025 FDD Document
rs in which any of our officers owns an interest.
You currently must purchase all Proprietary Products (including business cards, marketing materials and coaching modules) from us, our affiliates, and our designated suppliers. If you choose to use an advertising and/or telemarketing service to promote your Franchised Business, you must use our designated supplier(s) for telemarketing and advertising services. If you choose to purchase TTI personality profile assessment access codes for use in your Franchised Business, we will require you to purchase them from us (or our affiliate) or directly from our designated supplier, currently TTI. In addition, you must license the CRM system and application service systems from our designated supplier, currently, HubSpot, for management and support services. There are no other goods, services, supplies, fixtures, equipment, inventory, computer hardware and software, real estate or comparable items for establishing or operating the Franchised Business that you currently must buy or lease from us (or an affiliate) or designated suppliers. Any purchases from us and our affiliates, whether required or voluntary, generally will be at prices exceeding our costs.
Source: Item 8 — Restrictions on Sources of Products and Services (FDD pages 23–26)
What This Means (2025 FDD)
According to Focalpoint Coaching's 2025 Franchise Disclosure Document, Proprietary Products include business cards, marketing materials, and coaching modules. Franchisees are required to purchase these Proprietary Products from Focalpoint Coaching, its affiliates, or designated suppliers. This restriction is in place to protect Focalpoint Coaching's trade secrets, ensure product quality and a reliable supply that meets their standards, secure better purchase and delivery terms, control the use of their trademarks, and monitor the manufacturing, packaging, processing, and sale of these items.
This requirement has significant implications for prospective franchisees. It limits their ability to shop around for potentially lower prices or alternative suppliers for essential business items. While Focalpoint Coaching states that this restriction aims to maintain quality and protect their brand, it also means franchisees must accept the prices set by Focalpoint Coaching and its designated suppliers, which may exceed their costs.
Furthermore, franchisees will acquire an initial supply of Proprietary Products, including business cards and marketing materials, as part of their training fee. This initial supply helps ensure brand consistency from the outset. However, franchisees should carefully evaluate the costs associated with these required purchases and factor them into their overall investment and operating expense projections. Understanding the pricing structure and the range of available Proprietary Products is crucial for assessing the financial viability of a Focalpoint Coaching franchise.