Does Brian Tracy have any managerial control over Focalpoint Coaching?
Focalpoint_Coaching Franchise · 2025 FDDAnswer from 2025 FDD Document
We use the endorsement of Brian Tracy in our advertising. You will also have the right to use Brian Tracy's endorsement in your advertising with our prior written approval. Brian Tracy was the developer of the FocalPoint Coaching System. He is widely recognized for his many business and civic accomplishments. Brian Tracy has not invested in us and he has no managerial control. We pay Brian Tracy a license fee ranging from 6% to 10% of the initial franchise fees and continuing royalty fees paid by FocalPoint franchise owners. The amount of the license fee for FocalPoint franchises operating in the United States increases annually up to a maximum of 10%.
Source: Item 18 — Public Figures (FDD page 48)
What This Means (2025 FDD)
According to the 2025 Focalpoint Coaching FDD, Brian Tracy, despite his endorsement and role as the developer of the FocalPoint Coaching System, does not have managerial control over Focalpoint Coaching. However, Focalpoint Coaching pays Brian Tracy a license fee. This fee ranges from 6% to 10% of the initial franchise fees and continuing royalty fees paid by FocalPoint franchise owners.
The license fee amount for Focalpoint Coaching franchises operating in the United States can increase annually, with a maximum cap of 10%. This financial arrangement suggests that while Tracy's name and system are integral to the franchise, his involvement is limited to endorsement and system development rather than direct management.
For a prospective franchisee, this means that while Brian Tracy's name is associated with the brand, the franchisee will not be dealing with him directly in terms of management or operational decisions. The franchisee will, however, indirectly contribute to the license fees paid to Tracy through their initial and ongoing royalty payments. This arrangement is common in franchise systems where a public figure's endorsement is used to enhance brand recognition and credibility.