Is Brian Tracy an investor in Focalpoint Coaching?
Focalpoint_Coaching Franchise · 2025 FDDAnswer from 2025 FDD Document
We use the endorsement of Brian Tracy in our advertising. You will also have the right to use Brian Tracy's endorsement in your advertising with our prior written approval. Brian Tracy was the developer of the FocalPoint Coaching System. He is widely recognized for his many business and civic accomplishments. Brian Tracy has not invested in us and he has no managerial control. We pay Brian Tracy a license fee ranging from 6% to 10% of the initial franchise fees and continuing royalty fees paid by FocalPoint franchise owners. The amount of the license fee for FocalPoint franchises operating in the United States increases annually up to a maximum of 10%.
Source: Item 18 — Public Figures (FDD page 48)
What This Means (2025 FDD)
According to the 2025 Focalpoint Coaching FDD, Brian Tracy, the developer of the FocalPoint Coaching System, is not an investor in Focalpoint Coaching and has no managerial control. However, Focalpoint Coaching uses Brian Tracy's endorsement in its advertising, and franchisees have the right to use his endorsement in their advertising with the franchisor's prior written approval.
Focalpoint Coaching pays Brian Tracy a license fee for the use of his endorsement and the FocalPoint Coaching System. This fee ranges from 6% to 10% of the initial franchise fees and continuing royalty fees paid by FocalPoint franchise owners.
The license fee amount for Focalpoint Coaching franchises operating in the United States increases annually up to a maximum of 10%. This means that a portion of the fees paid by franchisees is allocated to compensate Brian Tracy for the use of his system and endorsement, which could be a significant expense for franchisees.