What was the amount of intangible asset expenditures for Focalpoint Coaching in 2024?
Focalpoint_Coaching Franchise · 2025 FDDAnswer from 2025 FDD Document
ce, ending (deficit) | $ | (237,280) | $ | (249,741) |
STATEMENTS OF CASH FLOWS Years Ended December 31, 2024 and 2023
| 2024 | 2023 | |
|---|---|---|
| Cash flows from operating activities: | ||
| Cash received from customers | $ 7,706,513 | $ 5,935,922 |
| Cash paid to suppliers and employees | (7,648,552) | (5,937,550) |
| Interest received | 13,891 | 1 |
| Interest paid | (1,230) | (316) |
| Other income received | 50,835 | 39,416 |
| Income tax paid | (20,582) | (1,444) |
| Net cash provided by operating activities | $ 100,875 | $ 36,029 |
| Cash flows from investing activities: | ||
| Capital expenditures | $ (46,937) | $ (7,662) |
| Intangible asset expenditures | (38,846) | 0 |
| Net cash applied to investing activities | $ (85,783) | $ (7,662) |
| Net increase in cash and cash equivalents | $ 15,092 |
Source: Item 21 — Financial Statements (FDD page 56)
What This Means (2025 FDD)
According to Focalpoint Coaching's 2025 Franchise Disclosure Document, the company had intangible asset expenditures of $38,846 in 2024. In 2023, Focalpoint Coaching did not have any intangible asset expenditures.
Intangible assets are non-physical assets that can include items such as patents, trademarks, copyrights, and goodwill. These assets are typically recorded on a company's balance sheet and amortized over their useful life. For Focalpoint Coaching, trademarks are amortized over a 15-year useful life.
For a prospective franchisee, this information provides insight into Focalpoint Coaching's investment in its brand and intellectual property. The fact that Focalpoint Coaching invested in intangible assets in 2024, but not in the previous year, could indicate a strategic decision to strengthen its brand or expand its intellectual property portfolio. Franchisees benefit from a strong brand, as it can aid in attracting and retaining clients.