Does Focalpoint Coaching allow franchisees to use its Marks?

According to the 2025 Focalpoint Coaching FDD, franchisees are allowed to use the company's Marks. Specifically, the FDD states that Focalpoint Coaching will "Let you use our Marks," which is further defined in the Franchise Agreement under Section 5. This indicates that as part of the franchise agreement, franchisees have the right to utilize Focalpoint Coaching's trademarks and branding.

This allowance is a standard component of most franchise systems, as it enables franchisees to operate under a recognized brand name and benefit from the associated goodwill. However, the FDD also states that all advertising, promotion, marketing, and public relations must be completely clear, factual, and not misleading and conform to both the highest standards of ethical advertising and marketing and the policies that Focalpoint Coaching periodically requires. This suggests that while franchisees can use the Marks, they must adhere to Focalpoint Coaching's guidelines and standards in their marketing and promotional efforts.

Furthermore, franchisees must submit samples of advertising, promotional, marketing, and public relations materials that Focalpoint Coaching has not prepared or previously approved for review. If written disapproval is not received within 30 days after Focalpoint Coaching or its designated agency receives the materials, they are deemed approved. Franchisees are prohibited from using any advertising, promotional, marketing, or public relations materials that Focalpoint Coaching has not approved or has disapproved. This approval process ensures brand consistency and protects the reputation of the Focalpoint Coaching brand.