How does Focalpoint Coaching advise franchisees regarding the operation of the Franchised Business?

ent − Section 4.A.) We describe this training later in this Item.

During your operation of the Franchised Business, we (and/or an Area Representative operating in the Territory) will:

• 1. Advise you regarding the Franchised Business' operation based on your reports or our inspections. We also will guide you on standards, specifications, and operating procedures and methods that FocalPoint Franchised Businesses use; purchasing required and authorized Operating Assets, Proprietary Products, and other items and arranging for their distribution to you; advertising and marketing materials and programs; employee training; and administrative, bookkeeping, and accounting procedures. We will guide you in our Operations Manual, bulletins, or other written materials; by electronic media; by telephone consultation; and/or at our office or the Office. (Franchise Agreement − Section 4.C.)
• 1. Give you, at your request (and our option), additional or special guidance, assistance, and training. (Franchise Agreement − Section 4.) (See Item 6)
• 1. Continue to provide you access to one copy of the Operations Manual, which could include audiotapes, videotapes, compact disks, computer software, other electronic media, and/or written materials. The Operations Manual contains mandatory and suggested specifications, standards, operating procedures, and rules ("System Standards") that we periodically require. We may modify the Operations Manual periodically to reflect changes in System Standards. (Franchise Agreement − Sections 4.D. and 8)

• 1. Issue and modify System Standards for FocalPoint Franchised Businesses. We periodically may modify System Standards, which may accommodate regional or local variations, and these modifications may require you to invest additional capital in the Franchised Business and/or incur higher operating costs. (See Item 16) (Franchise Agreement − Section 8)
• 1. Establish, to the fullest extent allowed by applicable law, maximum, minimum, or other pricing requirements with respect to the prices you may charge for products and services. (Franchise Agreement - Section 8.E.)
• 1. Inspect the Office and observe the Franchised Business' operation to help you comply with the Franchise Agreement and all System Standards. If we inspect the Office, we will not interfere unreasonably with the Franchised Business' operation, and if your Office is located in a residence, we will only conduct an inspection if you host clients at the Office. (Franchise Agreement − Section 11.A.)
• 1. Let you use our confidential information. (Franchise Agreement − Section 6)
• 1. Let you use our Marks. (Franchise Agreement − Section 5)
• 1. Periodically offer refresher training courses. (Franchise Agreement − Section 4.B.) (See Item 6)
• 1. Establish maximum, minimum, or other pricing requirements with respect to the prices Franchisee may charge for products and services. (Franchise Agreement – Section 8.E)

Initial Marketing Fee

You must pay us the Initial Marketing Fee in the amount of $2,950 in a lump sum when you sign the Franchise Agreement. You must pay us an additional Initial Marketing Fee for each Associate you retain or hire.

Source: Item 11 — Franchisor's Assistance, Advertising, Computer Systems, and Training (FDD pages 28–36)