Who does Fly To Fit use to produce advertising?
Fly_To_Fit Franchise · 2024 FDDAnswer from 2024 FDD Document
We will use the Marketing Fund only for marketing and related purposes and costs. Media coverage is primarily local. We use outside vendors and consultants to produce advertising. We are not required to spend any amount of advertising in the area or territory where any particular franchisee is located. We will maintain the brand website (which may be paid for by the Marketing Fund). We have no other obligation to conduct advertising.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS, AND TRAINING (FDD pages 23–30)
What This Means (2024 FDD)
According to Fly To Fit's 2024 Franchise Disclosure Document, the company uses outside vendors and consultants to produce advertising. The document specifies that media coverage is primarily local. Fly To Fit is not required to spend any amount on advertising in the area or territory where any particular franchisee is located. They will maintain the brand website, which may be paid for by the Marketing Fund. Fly To Fit has no other obligation to conduct advertising.
As a franchisee, this means that Fly To Fit may utilize various external resources for creating advertising materials. However, franchisees should be aware that the franchisor is not obligated to allocate any specific amount of advertising expenditure to their particular area or territory. The franchisee will be required to spend at least 5% of gross sales each month on marketing their business.
Fly To Fit also states that franchisees may use their own advertising or marketing material only with Fly To Fit's approval. To obtain approval, franchisees must submit any proposed advertising or marketing material at least 14 days prior to use. If Fly To Fit does not respond, the material is deemed rejected. If a franchisee develops any advertising or marketing materials, Fly To Fit may use those materials for any purpose, without any payment to the franchisee.