Under what conditions can a Fly To Fit franchisee make public statements regarding Fly To Fit?
Fly_To_Fit Franchise · 2024 FDDAnswer from 2024 FDD Document
- 9.1 Approval and Implementation. Franchisee shall not conduct any marketing, advertising, or public relations activities (including in-store marketing materials, websites, online advertising, social media marketing or presence, and sponsorships) that have not been approved by Fly To Fit Franchise.
Fly To Fit Franchise may (but is not obligated to) operate all "social media" accounts on behalf of the System, or it may permit franchisees to operate one or more accounts.
Franchisee must comply with any System Standards regarding marketing, advertising, and public relations, include any social media policy that Fly To Fit Franchise may prescribe.
Franchisee shall implement any marketing plans or campaigns determined by Fly To Fit Franchise.
- 9.2 Use by Fly To Fit Franchise. Fly To Fit Franchise may use any marketing materials or campaigns developed by or on behalf of Franchisee, and Franchisee hereby grants an unlimited, perpetual, royalty-free license to Fly To Fit Franchise for such purpose.
Source: Item 22 — CONTRACTS (FDD page 44)
What This Means (2024 FDD)
According to Fly To Fit's 2024 Franchise Disclosure Document, a franchisee must obtain approval from Fly To Fit before conducting any marketing, advertising, or public relations activities. This includes in-store marketing materials, websites, online advertising, social media marketing or presence, and sponsorships. This requirement ensures that all public communications align with the brand's standards and overall marketing strategy.
Fly To Fit retains control over social media accounts, with the option to either manage these accounts on behalf of the entire franchise system or permit individual franchisees to operate their own accounts. Regardless of who operates the social media accounts, franchisees must adhere to any System Standards and social media policies established by Fly To Fit. This allows Fly To Fit to maintain a consistent brand image and message across all platforms.
Fly To Fit also has the right to use any marketing materials or campaigns developed by or on behalf of the franchisee. By granting Fly To Fit an unlimited, perpetual, royalty-free license, franchisees enable Fly To Fit to leverage successful local marketing initiatives across the broader franchise network. This benefits the entire system by sharing effective strategies and materials, while ensuring that all marketing efforts remain consistent with Fly To Fit's brand guidelines.