Does the Fly To Fit 'System' include marketing plans and concepts?

According to Fly To Fit's 2024 Franchise Disclosure Document, the Fly To Fit System includes marketing plans and concepts. The System comprises various elements, including methods, procedures, and standards for operating a Fly To Fit business, plans, specifications, equipment, signage and trade dress, particular products and services, the Marks, training programs, business knowledge, marketing plans and concepts, and other mandatory or optional elements as determined by Fly To Fit. This indicates that franchisees will receive guidance and resources related to marketing as part of the overall franchise package.

Fly To Fit franchisees are required to adhere to specific marketing protocols. Franchisees must obtain approval from Fly To Fit for any marketing, advertising, or public relations activities, including in-store materials, websites, online advertising, social media presence, and sponsorships. Fly To Fit has the option to manage all social media accounts for the System or allow franchisees to operate their own accounts, subject to System Standards and any prescribed social media policy. Franchisees are obligated to implement marketing plans or campaigns determined by Fly To Fit.

Fly To Fit also has the right to utilize any marketing materials or campaigns developed by or for the franchisee, granting Fly To Fit an unlimited, perpetual, royalty-free license for such use. This allows Fly To Fit to leverage successful marketing initiatives from individual franchisees across the entire System. Furthermore, Fly To Fit may establish a Marketing Fund to promote the System at various levels (local, regional, national, or international), using contributions from franchisees for marketing, advertising, public relations, and related overhead.