Are Fly To Fit franchisees allowed to sell online?
Fly_To_Fit Franchise · 2024 FDDAnswer from 2024 FDD Document
s from Fly To Fit Franchise or the vendor, supplier, or manufacturer of such item with respect to such item, including without limitation the recall, repair, and/or replacement of such item.
ARTICLE 9. MARKETING
- 9.1 Approval and Implementation. Franchisee shall not conduct any marketing, advertising, or public relations activities (including in-store marketing materials, websites, online advertising, social media marketing or presence, and sponsorships) that have not been approved by Fly To Fit Franchise. Fly To Fit Franchise may (but is not obligated to) operate all "social media" accounts on behalf of the System, or it may permit franchisees to operate one or more accounts. Franchisee must comply with any System Standards regarding marketing, advertising, and public relations, include any social media policy that Fly To Fit Franchise may prescribe. Franchisee shall implement any marketing plans or campaigns determined by Fly To Fit Franchise.
Source: Item 16 — RESTRICTIONS ON WHAT THE FRANCHISEE MAY SELL (FDD page 35)
What This Means (2024 FDD)
According to Fly To Fit's 2024 Franchise Disclosure Document, franchisees need approval from Fly To Fit for any marketing, advertising, or public relations activities, including websites and online advertising. Fly To Fit may operate social media accounts for the system or allow franchisees to operate accounts, but franchisees must comply with any System Standards regarding marketing, advertising, and public relations, including any social media policy.
Fly To Fit retains the right to sell and license others to sell products and services in the Territory through channels of distribution, including the internet, other than Fly To Fit outlets. This means that Fly To Fit can engage in online sales within a franchisee's territory, and can allow others to do so, even if those sales compete with the franchisee's business.
In practical terms, a Fly To Fit franchisee's ability to engage in online sales and marketing is subject to Fly To Fit's control and approval. The franchisee must adhere to Fly To Fit's marketing plans and system standards. While the franchisee can propose marketing materials, Fly To Fit has the final say. Fly To Fit also retains the right to conduct online sales within the franchisee's territory through other channels of distribution.