Does Fly To Fit Franchise have to approve a franchisee's sponsorships?
Fly_To_Fit Franchise · 2024 FDDAnswer from 2024 FDD Document
- 9.1 Approval and Implementation. Franchisee shall not conduct any marketing, advertising, or public relations activities (including in-store marketing materials, websites, online advertising, social media marketing or presence, and sponsorships) that have not been approved by Fly To Fit Franchise.
Fly To Fit Franchise may (but is not obligated to) operate all "social media" accounts on behalf of the System, or it may permit franchisees to operate one or more accounts.
Franchisee must comply with any System Standards regarding marketing, advertising, and public relations, include any social media policy that Fly To Fit Franchise may prescribe.
Franchisee shall implement any marketing plans or campaigns determined by Fly To Fit Franchise.
9.2 Use by Fly To Fit Franchise. Fly To Fit Franchise may use any marketing materials or campaigns developed by or on behalf of Franchisee, and Franchisee hereby grants an unlimited, perpetual, royalty-free license to Fly To Fit Franchise for such purpose.
9.3 Marketing Fund. Fly To Fit Franchise may establish a Marketing Fund to promote the System on a local, regional, national, and/or international level.
If Fly To Fit Franchise has established a Marketing Fund:
- (a) Separate Account.
Fly To Fit Franchise shall hold the Marketing Fund Contributions from all franchisees in one or more bank accounts separate from Fly To Fit Franchise's other accounts.
- (b) Use.
Fly To Fit Franchise shall use the Marketing Fund only for marketing, advertising, and public relations materials, programs and campaigns (including at local, regional, national, and/or international level), and related overhead.
Source: Item 22 — CONTRACTS (FDD page 44)
What This Means (2024 FDD)
According to Fly To Fit's 2024 Franchise Disclosure Document, franchisees must obtain approval from Fly To Fit for any sponsorships they plan to undertake. Specifically, Fly To Fit maintains control over all marketing, advertising, and public relations activities, which includes sponsorships. This requirement ensures that all promotional efforts align with the brand's standards and overall marketing strategy.
This approval process extends to various marketing channels, including in-store materials, websites, online advertising, and social media. Fly To Fit has the option to manage all social media accounts for the entire franchise system or allow individual franchisees to operate their own accounts, subject to compliance with the franchisor's system standards and social media policies. Franchisees are obligated to implement any marketing plans or campaigns determined by Fly To Fit.
Fly To Fit also reserves the right to utilize any marketing materials or campaigns developed by or for the franchisee, granting them an unlimited, perpetual, royalty-free license for such use. Furthermore, Fly To Fit may establish a Marketing Fund to promote the system at various levels (local, regional, national, or international), using contributions from franchisees for marketing, advertising, and public relations activities and related overhead.