What are some examples of expenses that the Fly To Fit Marketing Fund can cover?
Fly_To_Fit Franchise · 2024 FDDAnswer from 2024 FDD Document
Fly To Fit Franchise shall use the Marketing Fund only for marketing, advertising, and public relations materials, programs and campaigns (including at local, regional, national, and/or international level), and related overhead.
The foregoing includes such activities and expenses as Fly To Fit Franchise reasonably determines, and may include, without limitation: development and placement of advertising and promotions; sponsorships; contests and sweepstakes; development of décor, trade dress, Marks, and/or branding; development and maintenance of brand websites; social media; internet activities; e-commerce programs; search engine optimization; market research; public relations, media or agency costs; trade shows and other events; printing and mailing; and administrative and overhead expenses related to the Marketing Fund (including the compensation of Fly To Fit Franchise's employees working on marketing and for accounting, bookkeeping, reporting, legal and other expenses related to the Marketing Fund).
Source: Item 22 — CONTRACTS (FDD page 44)
What This Means (2024 FDD)
According to Fly To Fit's 2024 Franchise Disclosure Document, the Marketing Fund is used for marketing, advertising, and public relations on various levels (local, regional, national, and international) along with related overhead. This fund is maintained separately from Fly To Fit's other accounts.
The document lists several examples of activities and expenses that the Marketing Fund may cover. These include the development and placement of advertising and promotions, sponsorships, contests and sweepstakes, and the development and maintenance of brand websites. The fund can also be used for social media and internet activities, e-commerce programs, and search engine optimization.
Additionally, the Marketing Fund may cover market research, public relations, media or agency costs, trade shows and other events, printing and mailing, and administrative and overhead expenses related to the Marketing Fund. This includes compensation for Fly To Fit's employees working on marketing, as well as accounting, bookkeeping, reporting, legal, and other expenses related to the Marketing Fund.
Fly To Fit has sole discretion over how the Marketing Fund is spent, and expenditures do not need to be proportionate to individual franchisee contributions or provide direct benefits to each franchisee. Fly To Fit will provide an unaudited annual financial statement of the Marketing Fund to franchisees upon request within 120 days of the close of Fly To Fit's fiscal year.