Within what timeframe will Fly Fitness respond to my proposed advertising material?
Fly_Fitness Franchise · 2024 FDDAnswer from 2024 FDD Document
ess outlet (Franchise Agreement, Section 12.5).
- i. approve or disapprove of all advertising, direct mail, and other promotional material and campaigns you propose in writing to us. We will respond within ten (10) business days, either accepting or rejecting the proposed material and/or campaign; however, if we do not respond within ten (10) business days, the proposed material and/or campaign is deemed "disapproved". (Franchise Agreement, Section 13.6).
4. Advertising
Local Advertising (Franchise Agreement, Sections 13.2 and 13.6)
We require you to spend at least Fifteen Thousand Dollars ($15,000.00) in opening advertising and promotional activities commencing six (6) weeks prior to and during the two (2) months following the opening of your Franchised Business in the Territory. Thereafter, you are required to spend at least Five Hundred Dollars ($500) per month on local advertising to promote your Franchised Business. We reserve the right to increase your local advertising contribution by ten percent (10%) annually.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS AND TRAINING (FDD pages 22–29)
What This Means (2024 FDD)
According to Fly Fitness's 2024 Franchise Disclosure Document, Fly Fitness will respond to a franchisee's proposed advertising, direct mail, and other promotional material and campaigns within ten business days. The response will either accept or reject the proposed material. If Fly Fitness does not respond within the ten business day timeframe, the proposed material or campaign is deemed disapproved.
This means that franchisees need to plan their advertising campaigns well in advance, allowing sufficient time for Fly Fitness to review and respond. The disapproval of materials if no response is received within ten business days places the onus on the franchisee to follow up and ensure a timely response, as silence is interpreted as rejection.
This requirement ensures that all advertising and marketing efforts align with Fly Fitness's brand standards and marketing strategies. Franchisees must factor in this approval process when developing their local advertising plans and budgets, as they are required to spend a minimum of $500 per month on local advertising after the initial grand opening period.