Under what circumstances can a Fly Fitness franchisee conduct promotional and sales events outside of the franchised business premises?
Fly_Fitness Franchise · 2024 FDDAnswer from 2024 FDD Document
Franchisee is expressly prohibited from selling products or services using the Franchised Business operations, assets and/or premises (i) that are not a part of the Fly Fitness System or that are not approved by Franchisor, (ii) outside of the Franchised Business premises (excluding promotional and sales events in the Territory with Franchisor's prior approval), (iii) on the internet (provided that Franchisee may conduct classregistration and payment online through Franchisor's approved platform(s)), or (iv) to dealers and/or distributors for subsequent re-sale.
Source: Item 22 — CONTRACTS (FDD pages 44–45)
What This Means (2024 FDD)
According to Fly Fitness's 2024 Franchise Disclosure Document, a franchisee is generally prohibited from selling products or services outside of the franchised business premises. However, there is an exception: a Fly Fitness franchisee may conduct promotional and sales events outside of the franchised business premises if they obtain prior approval from Fly Fitness.
This condition means that franchisees need to seek and receive explicit permission from Fly Fitness before organizing or participating in any sales or promotional activities outside their designated location. This requirement allows Fly Fitness to maintain control over its brand image and ensure that all promotional activities align with its standards and marketing strategies.
For a prospective Fly Fitness franchisee, this stipulation highlights the importance of communication and adherence to the franchisor's guidelines. It also suggests that franchisees should proactively seek opportunities for off-site promotions, but always within the framework approved by Fly Fitness. Failure to obtain prior approval could be considered a breach of the franchise agreement.