What is the timeframe for Fly Fitness to approve or disapprove advertising materials submitted by a franchisee?
Fly_Fitness Franchise · 2024 FDDAnswer from 2024 FDD Document
All advertising and promotion by Franchisee, in any medium, shall be conducted in a professional manner and shall conform to the standards and requirements of Franchisor as set forth in the Manual or otherwise. Franchisee shall submit to Franchisor for its approval samples of all advertising, press releases, promotional plans and materials and public relations programs that Franchisee desires to use, including, without limitation, any materials in digital, electronic, or computerized form, or in any form of media now or hereafter developed that have not been either provided or previously approved by Franchisor. Franchisor shall approve or disapprove such plans and materials within ten (10) business days of Franchisor's receipt thereof. If Franchisor fails to respond to Franchisee's submission within ten (10) business days, such plans and materials shall be deemed "disapproved". Franchisee shall not use such unapproved plans or materials until they have been approved by Franchisor in writing, and shall promptly discontinue use of any advertising or promotional plans or materials, whether or not previously approved, upon notice from Franchisor. Any advertising, marketing or sales concepts, programs or materials proposed or developed by Franchisee for the Fly Fitness brand and approved by Franchisor may be used by other System franchisees without any compensation to Franchisee.
Source: Item 22 — CONTRACTS (FDD pages 44–45)
What This Means (2024 FDD)
According to Fly Fitness's 2024 Franchise Disclosure Document, Fly Fitness has ten business days to approve or disapprove advertising and promotional materials submitted by a franchisee. This includes advertising, press releases, promotional plans, and public relations programs. The materials can be in any medium, including digital, electronic, or computerized formats.
If Fly Fitness does not respond within the ten-business-day timeframe, the submitted materials are considered disapproved. The franchisee is then prohibited from using these unapproved materials until written approval is obtained from Fly Fitness.
Fly Fitness also retains the right to instruct a franchisee to discontinue using any advertising or promotional materials, regardless of whether they were previously approved. Additionally, any advertising, marketing, or sales concepts developed by a franchisee and approved by Fly Fitness can be used by other franchisees in the Fly Fitness system without compensating the originating franchisee.