Can the Fly Fitness territory be defined by counties?

According to Fly Fitness's 2024 Franchise Disclosure Document, the territory for a Fly Fitness franchise can be defined using various methods. The franchise agreement allows for the territory to be defined by zip codes, counties, city limits, or physical boundaries such as roads, highways, and rivers. This flexibility allows Fly Fitness to tailor the territory to the specific demographics and market conditions of the area.

This means that a prospective Fly Fitness franchisee could negotiate with the franchisor to define their territory based on county lines, if that aligns with their business plan and the franchisor's overall strategy. The agreement emphasizes that the territory details, including a map and specific boundaries, will be determined and inserted after a Fly Fitness premises is identified and approved by Fly Fitness, in accordance with Section 8.1 of the Franchise Agreement, in the site search area.

It's important for potential franchisees to carefully consider the territory definition and how it impacts their ability to attract customers and grow their business. The franchisee is generally prohibited from serving and soliciting customers outside of their designated territory, so a well-defined territory is crucial for success. Furthermore, Fly Fitness retains the right to operate or franchise other Fly Fitness locations bordering the franchisee's territory.