After termination or expiration of the Fly Fitness Franchise Agreement, what must a franchisee immediately cease doing regarding identifying themselves?

According to Fly Fitness's 2024 Franchise Disclosure Document, following the termination or expiration of the Franchise Agreement, a franchisee must immediately stop identifying themselves as a Fly Fitness owner, franchisee, or licensee. This obligation takes effect as soon as the agreement ends, whether through termination or expiration.

This requirement ensures a clear separation between the former franchisee and the Fly Fitness brand. It prevents any potential confusion among customers or the public regarding the franchisee's affiliation with Fly Fitness after the agreement concludes. The franchisee is prohibited from directly or indirectly presenting themselves as connected to the Fly Fitness brand.

In addition to ceasing operation of the Franchised Business and any identification with Fly Fitness, the franchisee must also discontinue using Fly Fitness's trademarks, logos, copyrighted material, and any other intellectual property. They must also de-identify the physical premises of the Franchised Business to remove any association with the Fly Fitness brand. These measures collectively protect Fly Fitness's brand identity and prevent unauthorized use of its intellectual property after the franchise agreement ends.