What is the 'System' that Fly Fitness franchisees must adhere to?

According to Fly Fitness's 2024 Franchise Disclosure Document, the 'System' encompasses the distinctive operating procedures and standards that franchisees must follow. This system is designed for developing, operating, and managing Fly Fitness outlets. It includes proprietary instructional methods, tools, equipment, distinctive interior and exterior design, décor, color schemes, advertising and marketing specifications, and other standards, specifications, techniques, and procedures. Fly Fitness retains the right to change, improve, and further develop the System.

For a prospective Fly Fitness franchisee, this means adhering to a comprehensive set of guidelines that dictate how the business should be run, from the layout and design of the studio to the methods used in fitness instruction and marketing strategies. The franchisee must implement these standards to ensure consistency across all Fly Fitness locations and to maintain the brand's identity.

It is important to note that Fly Fitness can modify the System over time. This implies that franchisees must stay updated with any changes and adapt their business operations accordingly. While this allows Fly Fitness to evolve and remain competitive, it also places a responsibility on the franchisee to invest in ongoing training and updates to comply with the latest standards. The franchisee should clarify with Fly Fitness the frequency and nature of these changes, as well as the support provided to implement them.