What specific written materials does Fly Fitness claim copyrights on?

According to Fly Fitness's 2024 Franchise Disclosure Document, Fly Fitness claims copyrights on specific written materials used within its franchise system. These materials include forms, advertisements, promotional materials, photographs, social media content, the Fly Fitness website, and the operations manual. Fly Fitness asserts these copyrights regardless of whether they have been formally filed with the U.S. Copyright Office.

As a franchisee, this means you are required to use these materials in accordance with the franchise agreement and are prohibited from unauthorized reproduction or distribution. The purpose of this is to maintain brand consistency and protect Fly Fitness's intellectual property.

This also means that Fly Fitness retains ownership and control over these materials, and any goodwill associated with their use benefits Fly Fitness. Upon termination of the franchise agreement, the franchisee loses all rights to use these copyrighted materials. Prospective franchisees should understand the importance of adhering to these guidelines to avoid potential legal issues and maintain a positive relationship with Fly Fitness.