What site selection criteria does Fly Fitness provide for franchisees?
Fly_Fitness Franchise · 2024 FDDAnswer from 2024 FDD Document
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1. Pre-Opening Obligations
Before you open your Franchised Business, we will:
- a. provide you with site selection guidelines and approve a location for your Franchised Business. Within three (3) months of signing the Franchise Agreement, you must submit a written request for approval to us describing the proposed location and providing other information about the site that we reasonably request. We will respond within fifteen (15) business days, either accepting or rejecting the proposed location. We consider the following factors in approving a site: general location and neighborhood, distance from neighboring franchise territories, proximity to major roads and residential areas, traffic patterns, condition of premises, tenant mix, and demographic characteristics of the area. If you do not identify a site that meets our approval within three (3) months of signing the Franchise Agreement, we reserve the right to terminate the Franchise Agreement. We will not own and/or lease a site to you. You are responsible for negotiating a purchase or lease with the owner of a site we approve. (Franchise Agreement, Sections 8.1.2, 8.1.3,10.1).
- b. provide you with guidance for the layout, design, appearance, and signage for your Fly Fitness outlet. You, your architect, and your contractor are required to draw plans and specifications for the construction of your premises and obtain permits. We do not draw plans or obtain permits for you. (Franchise Agreement, Section 8.2.1, 8.2.2).
- c. loan to you the Fly Fitness Operations Manual and other manuals and training aids we designate for use in the operation of your Fly Fitnessfranchise, as they may be revised from time to time (Franchise Agreement, Section 10.3).
- d.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS AND TRAINING (FDD pages 22–29)
What This Means (2024 FDD)
According to Fly Fitness's 2024 Franchise Disclosure Document, franchisees must submit a written request for site approval within three months of signing the Franchise Agreement. Fly Fitness will then respond within 15 business days, either accepting or rejecting the proposed location. Fly Fitness does not own or lease sites to franchisees, so franchisees are responsible for negotiating the purchase or lease of an approved site. If a site is not approved within three months of signing the Franchise Agreement, Fly Fitness reserves the right to terminate the agreement.
Fly Fitness considers several factors when approving a site. These include the general location and neighborhood, distance from neighboring franchise territories, proximity to major roads and residential areas, traffic patterns, the condition of the premises, the tenant mix, and the demographic characteristics of the area. These criteria are typical considerations for brick-and-mortar franchise locations, as they directly impact the visibility and accessibility of the business to its target market.
In addition to these criteria, Fly Fitness provides guidance for the layout, design, appearance, and signage of the outlet. However, it is the franchisee's responsibility to have their architect and contractor draw up plans and specifications for construction and to obtain the necessary permits. This division of responsibility is common, allowing the franchisee to manage the construction process while adhering to the franchisor's brand standards.
Furthermore, the Fly Fitness Operations Manual includes a section on 'Site Selection Criteria Site Acceptance Process Lease Considerations Building-Out the Studio Design Specifications,' indicating that more detailed information and guidelines are available to franchisees within the manual. This manual serves as a comprehensive resource for franchisees during the pre-opening phase, offering detailed procedures and specifications to ensure consistency across all Fly Fitness locations.