What sales procedures does Fly Fitness recommend for new clients?
Fly_Fitness Franchise · 2024 FDDAnswer from 2024 FDD Document
D. SALES PROCEDURES
Introduction
Fly Fitness Method
Fly Fitness Membership Types
Intro Contracts Class Packages Pilates Reformer Private Training
Determining Pricing
New Client Sales
Walk-In Inquiries Telephone Inquiries Online Inquiries
Free Trial
Sales Overview
Explanation of the Fly Fitness Method Features, Advantages, and Benefits Handling Typical Objections Closing the Sale
Fitness Equipment Sales
Nutritional Counseling Sale
Follow-Up Procedures
Retention of Members
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS AND TRAINING (FDD pages 22–29)
What This Means (2024 FDD)
According to Fly Fitness's 2024 Franchise Disclosure Document, the company provides guidance on sales procedures for new clients. Specifically, Fly Fitness outlines methods for handling walk-in, telephone, and online inquiries. It also recommends offering a free trial to prospective clients.
Furthermore, Fly Fitness provides a sales overview that includes explaining the Fly Fitness method, highlighting its features, advantages, and benefits, addressing common objections, and ultimately closing the sale. This comprehensive approach suggests that Fly Fitness emphasizes a structured sales process, ensuring that franchisees and their staff are well-equipped to attract and convert new clients.
In addition to these initial sales strategies, Fly Fitness also emphasizes the importance of follow-up procedures and member retention. This indicates that Fly Fitness focuses not only on acquiring new clients but also on maintaining long-term relationships with its members. Franchisees should inquire about the specific details of these recommended sales procedures during their due diligence to fully understand the customer acquisition and retention strategies of Fly Fitness.