What is Fly Fitness's requirement for displaying signs at the franchised business location?
Fly_Fitness Franchise · 2024 FDDAnswer from 2024 FDD Document
- 18.1.2. immediately and permanently (i) cease to use the Marks, any imitation of any Mark, logos, copyrighted material, or other Intellectual Property, Confidential Information, other confidential or proprietary material or indicia of a Fly Fitness outlet, (ii) cease to use any trade name, trade or service mark or other commercial symbol that suggests a current or past association with Franchisor, Franchisor's affiliates, or the System and (iii) de-identify the Franchised Business premises.
In particular, Franchisee shall cease to use, without limitation, all signs, billboards, advertising materials, displays, stationery, forms, and any other articles, which display the Marks;
- 18.1.3. take such action as may be necessary to cancel any assumed name or equivalent registration that contains the Mark or any other service mark or trademark of Franchisor, and Franchisee shall furnish Franchisor with evidence of compliance with this obligation which is satisfactory to Franchisor, within five (5) days after termination or expiration of this Agreement;
Source: Item 22 — CONTRACTS (FDD pages 44–45)
What This Means (2024 FDD)
According to Fly Fitness's 2024 Franchise Disclosure Document, upon termination or expiration of the Franchise Agreement, the franchisee must immediately cease operating the Franchised Business and cannot identify as a Fly Fitness owner, franchisee, or licensee. This includes a permanent cessation of using the Marks, any imitation of any Mark, logos, copyrighted material, or other Intellectual Property.
Specifically, franchisees must stop using all signs, billboards, advertising materials, displays, stationery, forms, and any other articles that display the Marks. This requirement ensures that after the agreement ends, there is no continued association or representation of the business as a Fly Fitness franchise.
Furthermore, the franchisee is obligated to take necessary actions to cancel any assumed name or equivalent registration that contains the Mark or any other service mark or trademark of Fly Fitness. Evidence of compliance with this obligation must be furnished to Fly Fitness within five days after termination or expiration of the agreement. This ensures that all legal ties and representations of the franchise are completely severed, protecting Fly Fitness's brand identity and preventing any potential confusion in the marketplace.