Does Fly Fitness require franchisees to obtain advertising approval?
Fly_Fitness Franchise · 2024 FDDAnswer from 2024 FDD Document
ess outlet (Franchise Agreement, Section 12.5).
- i. approve or disapprove of all advertising, direct mail, and other promotional material and campaigns you propose in writing to us. We will respond within ten (10) business days, either accepting or rejecting the proposed material and/or campaign; however, if we do not respond within ten (10) business days, the proposed material and/or campaign is deemed "disapproved". (Franchise Agreement, Section 13.6).
4. Advertising
Local Advertising (Franchise Agreement, Sections 13.2 and 13.6)
We require you to spend at least Fifteen Thousand Dollars ($15,000.00) in opening advertising and promotional activities commencing six (6) weeks prior to and during the two (2) months following the opening of your Franchised Business in the Territory. Thereafter, you are required to spend at least Five Hundred Dollars ($500) per month on local advertising to promote your Franchised Business. We reserve the right to increase your local advertising contribution by ten percent (10%) annually. Upon our request, you must furnish us with a quarterly report and documentation of local advertising expenditures during the previous calendar quarter. We reserve the right to collect some or all of your grand opening funds and/or your Local Advertising expenditure and implement grand opening campaign activities and/or Local Advertising on your behalf.
You may develop advertising materials for your own use at your own cost, and you may use marketing materials that we may offer to you from time to time. You may not use any advertising or marketing materials, including press releases, unless they have been approved in advance in writing by us, which approval may be withheld in our discretion. We will respond to your request for approval within ten (10) business days; however, if we do not respond within ten (10) business days, the proposed advert
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS AND TRAINING (FDD pages 22–29)
What This Means (2024 FDD)
According to Fly Fitness's 2024 Franchise Disclosure Document, franchisees must obtain written approval from Fly Fitness for all advertising, direct mail, and other promotional materials and campaigns. Fly Fitness will respond to the franchisee's request within ten business days. If Fly Fitness does not respond within that timeframe, the material or campaign is considered disapproved.
This approval process extends to all advertising and marketing materials, including press releases. Fly Fitness retains the right to withhold approval at its discretion. This requirement ensures that all marketing efforts align with Fly Fitness's brand standards and marketing strategies.
Fly Fitness also requires franchisees to spend a minimum of $15,000 on opening advertising and promotional activities within six weeks before and two months after opening. After this initial period, franchisees must spend at least $500 per month on local advertising. Fly Fitness reserves the right to increase this monthly contribution by 10% annually. Franchisees must also provide quarterly reports and documentation of their local advertising expenditures upon request.
Fly Fitness also has the option to collect grand opening and local advertising funds to manage advertising campaigns on behalf of the franchisee. This gives Fly Fitness significant control over marketing and promotional activities, ensuring brand consistency but potentially limiting the franchisee's autonomy in local marketing efforts.